An online reputation is an essential marketing tool for any modern brand, including personal brands. This includes websites, reviews, social media, and more. …


You have made the choice to install solar on your home. Whether it is the energy savings, the appeal of a more eco-friendly lifestyle, or a strategy to increase your home’s value, solar paneling is a good choice for residential. …


Content is more than just the words on a website (although those are important). Multimedia — images, videos, and lists — are also forms of content. Like text, multimedia content can be an important component of your website and contribute to SEO.

Multimedia can correlate to a higher quality page…


We often talk about the importance of your business’s blog here on Medium. These are essential for improving your SEO. …


Running a business in 2020 posed some unique challenges. The pandemic changed the way companies interact with their customers and manage their operations. From the large corporations to the small, single person businesses, nearly everyone saw a change in their plans — and marketing was no exception.

If you had…


Typically, when experts provide tips for making your home energy efficient, common suggestions are installing solar panels, replacing old windows with dual pane glass, and upgrading older appliances that consume more energy than today’s efficient ones. …


To say online marketing has changed over the past 5 years would be an understatement.

There was a time when the simplest and most effective way to market yourself online was to write a 400 word post that repeated the same exact phrase, like “green custom home builder” and, if…

Deimira Paa Baidoo

Deimira Paa Baidoo is a marketer and custom home builder in Calgary. His companies include Melcom Homes and Melcom Group.

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